If you’re not familiar with Steven Covey’s The Seven Habits of Highly Succesful People, you owe it to yourself to pick up a copy and give it a read. It’s based on developing character building principles that will work for you in every realm of the business world and life in general. As a video producer, I apply the seven habits to every project I work on.

In coming posts I’ll discuss how each of the seven habits can be applied to a professional video production. In this post I want to touch on each of the first three habits with an overview and few brief words relating them to training video production and marketing video production.

  • Habit 1: Be Proactive

Synopsis: Take initiative in life by realizing that your decisions (and how they align with life’s principles) are the primary determining factor for effectiveness in your life. Take responsibility for your choices and the subsequent consequences that follow. Preproduction is often the most important part of any production – good planning leads to a successful video shoot.

  • Habit 2: Begin with the End in Mind

Synopsis: Self-discover and clarify your deeply important character values and life goals. Envision the ideal characteristics for each of your various roles and relationships in life. Where will the video be shown? On the web? One a television monitor? On a movie screen? It’s often not easy to retrofit a video for a bigger screen – best to know where you’ll be showing it before you even start

  • Habit 3: Put First Things First

Synopsis: Plan, prioritize, and execute your week’s tasks based on importance rather than urgency. Evaluate whether your efforts exemplify your desired character values, propel you toward goals, and enrich the roles and relationships that were elaborated in Habit 2. What really matters? Are expensive locations and special effects really important? If so, focus on them, but if not; let them go.

In the next post, we’ll dig into habit #1 and all they ways it is important to producing your video.

If you have questions about starting your video, give us a call or send us an email – 206-322-1576 • Studio@GoodSideStudio.com



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