GoodSide Studio is a full-service video production company with over 14 years of experience producing memorable and effective training, corporate and human resources videos for Fortune 500 companies, small businesses, non-profits and individual consultants.
We know that people learn and retain information differently depending on the delivery; some people need to read words, some want to see the pictures, and still others prefer to hear a verbal presentation. When GoodSide creates your video, we’ll utilize all three teaching modalities to ensure the highest memory retention rates for effective onboarding, skill acquisition and staff development, without boring or talking down to your audience.
Where appropriate, we’ll utilize a fourth modality – humor – to get your message through, as we did for Microsoft in this video series.
The key reason video is such an effective training medium is the picture superiority effect*, which states that human memory is extremely sensitive to the symbolic modality of presentation of event information. In less wonky terms; scientific research has confirmed that video images are more easily coded into memory and recalled than other forms of communication.
This isn’t our first rodeo; we’ve worked with clients just like you! Some come with a fully vetted script, and others just know they need a video, and are unsure where to start. We’ll work closely with you to develop a compelling instructional video that exceeds your expectations.
* The picture superiority effect refers to the phenomenon in which pictures and images are more likely to be remembered than words. It’s based Paivio’s Dual coding theory, Nelson’s Sensory semantic theory, and Weldon and Roediger’s Transfer appropriate processing theories.
