If you haven’t heard of gTLDs, you’re not alone. gTLD stands for Generic Top Level Domains – they are the .com, .net, biz that you see at the end ofa url. Up to now there have only been 22 of them, but that’s about to change.
ICANN developed a fantasic, easy to understand web site on the topic.
Better yet, here’s a snappy video on the subject. Seattle video production company, GoodSide Studio (that’s us) produced this video for ICANN in 2011