Categories: Corporate, Marketing

Client: ICANN

Who is ICANN and what do they do? The explanation could take pages of dry reading. This marketing video accomplishes it with motion graphics in 2 minutes and 20 seconds, but who’s counting?

Here’s a testimonial from Michele Jourdan on our work:

“No matter what the project, I know I can count on GoodSide to provide a reasonable estimate, creative ideas, and thorough follow through; completing everything on time and within budget. They are extremely knowledgeable, professional, and responsive. I’m confident I’m in good hands when they are on the project!”

—Michele Jourdan
Manager of New gTLD Communications

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Video Transcript:

What is ICANN?

What is the Internet Corporation for Assigned Names and Numbers?

ICANN coordinates the Domain Name System (DNS).

DNS is like the phone book of the Internet.

DNS performs billions of look-ups every day.

ICANN coordinates Internet Protocol addresses.

Rapid growth has filled the Internet’s current addressing system IPv4.

ICANN and others are helping the world transition to IPv6.

ICANN accredits domain name registers and registries.

ICANN oversight of registrars and registries promotes:
 • Competition, leading to lower prices

 • Data escrow, so your domain is not lost if your registrar goes out of business

 • Policies that offer registrants predictable quality of service

ICANN makes policies for tomorrow’s Internet.

Who is ICANN?

ICANN is a global volunteer community from more than 100 countries, a bottom-up, consensus-based, policy development body shaping the future of the Internet.

ICANN is depending on you to help you.

One World. One Internet. ICANN

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