Do I really need to pay an actor as my spokesperson (Part 2)

In my previous entry, I listed times when a video production could work better if you use in-house experts or fellow employees as your on-camera talent, […]

Do I really need to pay an actor as my spokesperson? (Part 1)

If you’re making a corporate video, you’ll probably face the question of whom to use as the on-screen spokesperson. Your in-house colleagues know the subject, but […]

7 Habits of Successful Video Productions – Habit 7: Sharpen the Saw

Sharpen the Saw The final habit is sometimes the hardest to make time for. It’s the story of the woodsman who is sawing and sawing to […]

7 Habits of Highly Successful Video Productions – Habit 6: Synergize

Synergize is another one of those business speak terms that gets tossed around so much that it has lost much of its meaning, but it’s still […]