If you haven’t seen this video yet, you owe it to yourself to take a look. Full disclosure – we didn’t produce it, but we love it.

You watched it twice, didn’t you?

It has guts, it’s fresh and it cuts through the clutter. To me, the real brilliance behind this video is, that it depends on brains, not bucks to make an impact. Any big agency can throw enough money into the wind to make an impact, but here simple brains and guts (maybe I should rephrase that) intelligence and bravado make the day.

It’s worth noting that it is very well shot and edited, they worked hard to get everything right. At the end of the day, I believe they laughed at the footage and had fun. I buy it. I believe it. It’s authentic and real.

GoodSide is alwasys looking for brave companies, ready to make a fresh, gutsy video. Are you up for it?

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